New research shows that 9.1 million women did not vote in the 2010 General Election.
Harriet Harman, Deputy Leader of the Labour Party, is going in search of these missing women’s voices to ensure they are heard, by voting in May.
The gap between women and men’s likelihood to vote is growing.
Research commissioned by Harriet Harman and undertaken by the House of Commons library shows that:
Harriet Harman MP, Deputy Leader of the Labour Party said:
“There’s a growing trend for people not to vote. And this is worrying for our democracy. It means fewer people are deciding on the hugely important issue of who should represent their local area and who should govern the country.
“And it’s a worrying sign that people feel that politics is out of touch with their lives and that whoever is in power will make no difference to them.
"But it is striking that the fall in voting is even greater among women than among men. Women are less likely to vote than men and the gender voting gap is widening. At the 2010 election, 9.1 million women did not vote. These are the missing millions of women who will be the focus of Labour’s ‘Missing Millions’ campaign in the run up to this year’s General Election.
“We believe that this election will be a watershed for women in this country. Women had been making progress in their lives with the backing of the last Labour Government. But now, with this Tory-led government that progress is stalling and the clock is being turned back on equality.
"Labour’s campaign for women to vote will see Labour women bring politics to the school gate and the shopping centre as well as offices and factories.
"Politics is every bit as important and relevant to the lives of women as it is to men. Labour has set itself the challenge to make this case to the missing millions of women voters.
"There’s been a lot of talk about UKIP or the SNP holding the balance of power. The reality is that the 9.1 million women who did not vote in the last General Election will hold the balance of power and decide who walks into No 10.”
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